Wednesday, May 8, 2013
TVS WITH THREE NEW PRODUCTS
TVS Motor Company which is a chennai-based Indian two-wheeler manufacturer is preparing to launch two scooters and one motorcycle. The most important thing is the re-entry of TVS Victor, while the two automatic scooters will be India’s first Hybrid automatic scooter, Qube Hybrid and a 125 cc Automatic scooter. Qube will give all-new direction to the Indian scooter market. Qube was first showcased at 2010 Auto Expo and then at 2012 Auto Expo. The scooter has a 100cc four stroke engine paired with an electric motor which comes with extended battery pack to ensure a longer covering range.
These two scooters are expected to have a higher fuel economy of 70kmpl. TVS Qube will have three different riding modes namely Electric, Hybrid Economy and Hybrid Power. The scooter has a cool LCD display displaying battery charge, fuel levels, speedometer, odometer, time and other check-lights. It has regenerative brakes that will help to keep the battery charged to achieve more fuel efficiency and ensure longer travel range. TVS will lead the market if these features works great.
Victor making its re-entry into the 100-110cc space of the Indian motorcycle market which is the biggest pie(about 65 per cent) of the Indian motorcycle market. Hero MotoCorp is the leader in this space and TVS has the minimal share in it. In last few months, there are many new entries increasing the competition including Suzuki Hayate, Honda Dream Yuga, Bajaj Discover 100 T. 2013 TVS Victor might use a re-tuned version of Star City’s 109.7cc, four stroke engine. The second scooter, which is a 125cc automatic scooter is still under process. There are some news that it is using the 125cc motor of the Wego and will compete against the likes of Suzuki Access and Swish, Mahindra Duro DZ and Rodeo RZ and the upcoming 125cc scooters from Honda and Yamaha. With the success of TVS Phoenix and the entry of these three new products, TVS is looking to attain a higher place in the Indian two-wheeler market.
